Leading the Agriculture Industry Through Insights
With expertise in agriculture, animal science, and advanced data analysis our unique
team understands how market research insights and data science can be applied for strategic growth.
No matter what the business challenge, we’ll align methodologies with strategic business
objectives to create a dynamic approach to solving industry challenges – big or small.
team understands how market research insights and data science can be applied for strategic growth.
No matter what the business challenge, we’ll align methodologies with strategic business
objectives to create a dynamic approach to solving industry challenges – big or small.
Global Reach
With experience working in more than 40 countries, we team up with vetted suppliers in each region and country. Getting local expertise is just as important as a global outlook, mastering the micro and the macro picture throughout each engagement.
Our Team
We come from family farms, pharma backgrounds, and real-world experience across a broad spectrum of agriculture, large-animal health, and more. We have a passion not just for the insights, but for the people working in the fields, on the farm, and worldwide for better stewardship. We’re eager to uncover what will help your brand grow.
Faith Richert
Managing Partner
- 20+ years of experience
- Expertise in qualitative and quantitative methodologies
- Skilled moderator, conducting executive interviews and variety of other respondent types
- MS Marketing & MMR
Shea Viviano
Managing Partner
- 25+ years of experience
- Specializing in advanced quantitative methodologies
- Expertise in designing and implementing pricing, segmentation, brand positioning, and other advanced research methods
- BS Mathematics & MBA
Craig Sims
Managing Partner
- 20+ years of experience
- Born and raised on a grain and livestock operation
- Quantitative expertise in product development, brand performance, pricing, and segmentation
- Qualitative experience includes hundreds of focus groups and in-depth interviews
- BS & International MBA
Garrett Janssen
Managing Partner
- 10+ years of experience
- Well versed in a variety of qualitative and quantitative methodologies
- Grew up on and is still involved in family crop and livestock operation
- BSBA & MMR
Greg Deters
Managing Partner
- 30+ years of experience
- Quantitative & Qualitative expertise with over 1,000 focus group/interviews moderated. Expertise gleaning insights from market data
- Specialization in MarComm research & advertising analysis
- BSBA & MBA