Our Company


Partnership Providing Actionable Insights

Forward Group is devoted to providing high quality, actionable insight that helps you answer your most important business questions.


Access to Respondents

Your customers’ feedback is critical. Forward Group’s ability to engage with respondents in unique markets provides you with true market insight.


Tailored Solutions Global Reach

Forward Group’s combined 100+ years of experience provides you solution-based approaches to your business questions in North America and abroad.


Best in Class Methodologies & Technology

Innovation is a key focus for an organization. Forward Group always seeks to apply innovative ways of capturing, analyzing and reporting market insight.

Sector Expertise




Animal Health & Nutrition


Equipment & Construction


Golf Course, Lawn & Landscape


Pest Control


Rural Lifestyle


Power Equipment & Tools


B to B Markets

Global Reach

Forward Group has experience working in more than 40 countries & have partnerships in key countries.  Teaming with the best suppliers in each country/region ensures the highest levels of quality and local expertise.

What Differentiates Us?

What Differentiates Us?

Our Team

Our experienced team brings a passion for uncovering and delivering key macro and micro market insights to forge clear direction for clients.

Faith Richert
Managing Partner

20 years experience

Expertise in qualitative & quantitative methods

Highly experienced in study design and management

Skilled moderator, conducting executive interviews and consumer focus groups

BS Marketing & MMR

Shea Viviano
Managing Partner

25 years experience

Specializing in advanced quantitative methods

Expertise in designing and implementing pricing, segmentation, brand positioning and other advanced research methods

BS Mathematics & MBA

Craig Sims
Managing Partner

17 years experience

Substantial experience in crop & livestock research

Quantitative expertise in product development, brand performance, pricing and segmentation

Qualitative experience includes hundreds of focus groups and in-depth interviews

BS & International MBA

Garrett Janssen
Managing Partner

7 years experience

Quantitative expertise in branding/positioning, new product development, pricing, customer journey and segmentation

Experience moderating hundreds of online, telephone and in-person focus groups & IDIs. Extensive background & research experience in crop & livestock markets


Greg Deters
Managing Partner

30 years experience

Qualitative & quantitative expertise

Over 1,000 focus group moderated. Expertise gleaning insights from market data

Specialization in MarComm research & advertising analysis


A strong interest in exploring the balance of emotional and rational drivers for unique B to B, animal health and agricultural markets helps the Forward team bring the appropriate techniques to client information needs—ensuring true actionable delivery of results.

Ready to move Forward. Let’s talk!