Partnership Providing Actionable Insights
Forward Group is devoted to providing high quality, actionable insight that helps you answer your most important business questions.
Access to Respondents
Your customers’ feedback is critical. Forward Group’s ability to engage with respondents in unique markets provides you with true market insight.
Tailored Solutions Global Reach
Forward Group’s combined 100+ years of experience provides you solution-based approaches to your business questions in North America and abroad.
Best in Class Methodologies & Technology
Innovation is a key focus for an organization. Forward Group always seeks to apply innovative ways of capturing, analyzing and reporting market insight.
Sector Expertise
Agribusiness
Animal Health & Nutrition
Equipment & Construction
Golf Course, Lawn & Landscape
Pest Control
Rural Lifestyle
Power Equipment & Tools
B to B Markets
Global Reach
Forward Group has experience working in more than 40 countries & have partnerships in key countries. Teaming with the best suppliers in each country/region ensures the highest levels of quality and local expertise.
What Differentiates Us?
What Differentiates Us?
Our Team
Our experienced team brings a passion for uncovering and delivering key macro and micro market insights to forge clear direction for clients.
Faith Richert
Managing Partner
20 years experience
Expertise in qualitative & quantitative methods
Highly experienced in study design and management
Skilled moderator, conducting executive interviews and consumer focus groups
BS Marketing & MMR
Shea Viviano
Managing Partner
25 years experience
Specializing in advanced quantitative methods
Expertise in designing and implementing pricing, segmentation, brand positioning and other advanced research methods
BS Mathematics & MBA
Craig Sims
Managing Partner
17 years experience
Substantial experience in crop & livestock research
Quantitative expertise in product development, brand performance, pricing and segmentation
Qualitative experience includes hundreds of focus groups and in-depth interviews
BS & International MBA
Garrett Janssen
Managing Partner
7 years experience
Quantitative expertise in branding/positioning, new product development, pricing, customer journey and segmentation
Experience moderating hundreds of online, telephone and in-person focus groups & IDIs. Extensive background & research experience in crop & livestock markets
BSBA & MMR
